Solutions

Developing marketing and business development strategies and plans need not be complex – the KIS principle is a ‘beautiful thing’!

imagenation design can perform all or specific components of marketing strategy development, then 'project manage' the implementation phase.

Solution overview:

∞ define objectives
∞ SWOT analysis
∞ competitor analysis
∞ customer analysis
∞ marketing mix analysis
∞ sales, CRM processes and resources analysis
∞ product/service life cycle analysis
∞ budget development
∞ implementation plan *
∞ monitor
∞ revise

* the client can take over from here or imagenation design can ‘project manage’ this integral stage.

Fact - clients and competitors will always be ‘moving targets’ therefore, a marketing plan should be viewed as a dynamic document requiring review, revision and strategy refinement.